PPC
$ 1490.23
Direct Mail
$ 149,1.92
SMS
$ 11,223
JV/Referrals
$ 28,126
| # | Lead Count | Cost | Cost Per Lead | Deals Generated | Revenue (Gross Profit) |
Average Revenue | Average Revenue (Per Lead) |
Revenue % of Total Revenue |
|---|---|---|---|---|---|---|---|---|
| All Campaigns | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | |
| PPC1 | - | - | - | - | - | - | - | - |
| PPC2 | - | - | - | - | - | - | - | - |
| PPC3 | - | - | - | - | - | - | - | - |
PPC
$ 1490.23
Direct Mail
$ 149,1.92
SMS
$ 11,223
JV/Referrals
$ 28,126
| # | Lead Count | Cost | Cost Per Lead | Deals Generated | Revenue (Gross Profit) |
Average Revenue | Average Revenue (Per Lead) |
Revenue % of Total Revenue |
|---|---|---|---|---|---|---|---|---|
| All Campaigns | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | |
| PPC1 | - | - | - | - | - | - | - | - |
| PPC2 | - | - | - | - | - | - | - | - |
| PPC3 | - | - | - | - | - | - | - | - |
YTD REVENUE TOTAL
$ 149063.23
YTD REVENUE FROM PAID MARKETING
$ 149,711.92
YTD MARKETING EXPENSES
$ 11,363.72
YTD MARKETING + OVERHEAD EXPENSE
$ 28,126.55
YTD MARKETING + OVERHEAD + COMMISSION EXPENSE
$ 111,880.37
YTD Commission As A % Of Revenue
56.19%
YTD Marketing As A % Of Revenue
7.62%
YTD Overhead As A % Of Revenue
11.25%
YTD Company Profit % Of Revenue
24.94%
YTD NET PROFIT (Including Overhead)
$ 37,183.55
TOTAL LEADS
627
TOTAL CLOSED DEALS
13
ACTUAL COST PER LEAD
$ 18.12
LEADS PER CLOSED DEAL
48.23
COST PER CLOSED DEAL (MARKETING ONLY)
$ 874.13
COST PER CLOSED DEAL (MARKETING, OVERHEAD EXPENSES, LIST & SCRUBBING)
$ 2,163.58
CONVERSION RATE
2.07%
OVERALL TOTAL REVENUE PER DEAL
$ 11,466.46
TOTAL REVENUE FROM PAID MARKETING PER DEAL
$ 11,516.30
OVERALL PROFIT PER DEAL AFTER MARKETING EXPENSE
$ 10,592.32
PROFIT PER DEAL FROM PAID MARKETING AFTER MARKETING EXPENSE
$ 10,642.17
EXIGO OVERALL PROFIT PER DEAL AFTER MARKETING & COMMISSION
$ 4,149.72
EXIGO PROFIT PER DEAL AFTER MARKETING & COMMISSION FOR PAID MARKETING
$ 4,199.57
OVERALL FINAL PROFIT FOR EXIGO PER DEAL (All Expenses)
$2,860.27
Percentage of Overall Profit
27.00%
FINAL PROFIT FOR EXIGO PER DEAL FOR PAID MARKETING (All Expenses)
$2,910.12
Percentage of Profit from Paid Marketing
27.35%
YTD REVENUE
$ 149,711.92
YTD MARKETING EXPENSES
$11,363.72
YTD PAYROLL EXPENSES WHOLESALE SIDE (exclude Gregory & Jesse)
$83,753.82
YTD OVERHEAD EXPENSES (exclude Gregory & Jesse)
$16,762.83
Total Expenses
$111,880.37
YTD NET PROFIT
$37,831.55
Profit % of Revenue
25.27%
Expenses % to Revenue
74.73%
Return On Marketing (ROI)
1217.46%
OVERALL