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Purpose built Agribrand tracking

Brand Metrics

All

NTH Island

STH Island

Dairy

S & B

Upto to 250 ha

Over to 250 ha

Under 45 yrs

45 yrs plus

Rabobank

ASB

ANZ

BNZ

Kiwibank

TSB

Westpac

Brand Attributes

All

NTH Island

STH Island

Dairy

S & B

Upto to 250 ha

Over to 250 ha

Under 45 yrs

45 yrs plus

Rabobank

ASB

ANZ

BNZ

Westpac

NPS

All

NTH Island

STH Island

Dairy

S & B

Upto to 250 ha

Over to 250 ha

Under 45 yrs

45 yrs plus

30%

30%

Rabobank

ASB

ANZ

BNZ

Kiwibank

TSB

Westpac

Timeline

Funnel

Attributes

NPS

All

NTH Island

STH Island

Dairy

S & B

Upto to 250 ha

Over to 250 ha

Under 45 yrs

45 yrs plus

Unprompted awareness

Prompted awareness

Consideration

Investigation

Usage

Preference

Rabobank

ASB

ANZ

BNZ

Kiwibank

TSB

Westpac